LazyLazy.com is an innovative portal for both Danish and foreign fashion companies. Unlike many multi-brand shops, here it is the individual brand that is behind the shops, and as a consumer you therefore conduct business directly with the brand.

LazyLazy.com offers a number of features not previously seen in Danish webshops, for example real-time shopping with chat, matching clothes on a virtual model, unveiling outfits on e.g. Facebook, combined payment whichever brand shops have been shopped in, individual size guides (coming soon), blogs from head designers (coming soon), as well as the possibility of creating your own virtual fashion world in an easy and straightforward way at LazyLazy.coms MyFashion (coming soon).

LazyLazy.com has clothes for men, women, tweens and children.

When you shop at the brands on LazyLazy, you can choose to view the clothes on a virtual model, or on a matchtable.
You can share your created looks on Facebook, or on LazyLazys Fashion Community, and collect comments or likes.
- You can mix & match styles from all brandshops so that you can find your perfect look.
- You can choose between different models for both women, men, tweens and kids, This way you can easily get an idea if the styles match your type or your kid's.
- Got a profile on LazyLazy? Then you can take your previous purchases into the dressingroom and try new styles with your old pair of jeans.



LazyLazy is the first ever to introduce Shop with Friends in a webshop, so you can now shop together with friends and family no matter where you are. Just like in the real world! With Shop with Friends at LazyLazy.com, you can:
Share the screen with friends, chat real time and put styles on the model from your favourite brandshops - all at the same time!
- Shop with others when the physical stores are closed.
- Shop with others who you would not otherwise be able to shop with.
- Visit many different stores together and pick out styles you would like to try on the model.
- Show friends clothes that you would like to buy, but need somebody elses opinion first.
- Place things in your own individual basket, even though you are participating together on the same shopping trip.



As the first webshop in Europe, LazyLazy shops include a virtuel dressingroom: a fun feature, where you can create an image of yourself wearing the clothes. The only thing you need is your computer and a webcam, that will transform your screen into a mirror, where you can:
- Check if the color suits you.
- Share your looks with your friends, either on Facebook or on LazyLazys Fashion Community, and get their opinion.
- Match your own wardrobe with possible new purchases.
You can find the Virtual dressingroom at the brandshops that also have the "View on model".

The following brandshops have Virtual Dressingroom:

- Muus Malou Sander
- WHIITE
- Stella Nova
- SisterS Point
- Drappa dot
- DIESEL man, woman, junior, kids
- Bertoni
- Sofie Schnoor
- Stylebutler
- Cream
- One Two
- GRUNT
- Lazoy
- Creamie

Try it here:

Guide: How do I use the Virtual Dressingroom?

1. How does this work?
Take a look at the photos which show step 1 2 and 3 and then read the guide below through to get started with the Virtual Dressingroom.

2. I'm on a Mac and I can't see anything!
The Mac iSight webcam is not set (as a default) to work with Flash. Please follow the steps below to change your computer's settings:
Step 1: Hold down "Control" and Click on the video window. Select "Settings."
Step 2: Go to the "Camera" tab and use the drop down menu to select "USB Video Class Video."
Step 3: Close the "Settings" window and refresh The Virtual Dressingroom. Everything should work now.

3. I'm having trouble positioning the garment after selecting "OK" or "Start Over".
When the tool first starts it uses your face to help position and scale the garment automatically for you. If you would like to modify or are unhappy with the auto positioning of the garment use the scale and positioning buttons by swiping your hand over them to adjust the garment. Please review the steps below before you continue.
Step 1: Make sure your face is well lit and is visible to the camera.
Step 2: Remove eyewear and ensure that your hair is not covering your face.
Step 3: Step back 4-5 feet and center yourself within your webcam view.
Step 4: Swipe your hands over the position and scale buttons to adjust the garment.
Step 5: When you are happy with the position of the garment swipe your hand over the check mark to browse available colors or take a picture and get advice from friends.

4. The garment is in a location in my webcam view that makes it difficult to adjust or stand behind.
If you are unhappy with the location of the garment and you are finding it difficult to adjust the position to put the garment in front of you select "Start Over" under "Help". "Start Over" will restart the tool and reset the position of the garment. Please review the steps under #3 to optimize your experience before selecting "Start Over".

5. The buttons are getting set off even when I'm not motioning over them.
The system is based on motion. Any motion. So you'll want to make sure that there's nothing moving in the background (e.g. people walking by, a TV that's on, etc.) as any motion at all will set off the system.

6. My issue isn't addressed above.
If re-launching (i.e. refreshing) The Virtual Dressingroom doesn't solve your problem, please contact us at support@lazylazy.com so we can work to remedy your issue.

Create a profile and get the opportunity to create your own fashion blog on LazyLazys Fashion Community.
There you can:
- Share your looks with other fashionistas
- Write posts about your inspiration and pictures about fashion, and share your own opinion about fashion
- Follow the blogs of your favorite brand, and be the first to read news from them.
- Like the looks that are created by others and give them comments or remix their look.
- The latest looks will be shown on the front page on LazyLazy
- use it to get attention to your own blog.


If you have created a profile on LazyLazy, under MyStuff you can see your previous purchases, and match them with possible new purchases, so you can match your wardrobe, even before you buy the clothes.
Choose your old pair of jeans you bought from the drop down menu in the dressingroom and match them with a new top - this way you can easily keep your wardrobe updated and trendy.


When you have browsed several shoppes and items, and you want to find your way back to an item you saw earlier, you can use the History item in the LazyLazy toolbar. From the history tab you can browse all the items you have browsed earlier, and add them to cart or to the Modelview. You can also view the items in your history, in the Modelview tab.

LazyLazy.com is an online shopping centre, where unique brand shops are displayed side by side in their own unique environments.

As a brand at LazyLazy.com, you get your very own webshop without having to devote the considerable resources required to developing an online shopping solution from scratch. Here you can quickly get established, as all the technology is available once you receive the "key" to your shop.

A shop at LazyLazy.com is legally yours, and you alone decide which products will be sold from the shop as well as which set-up you want in relation to e.g. design, layout and logistics.



- A complete shopping solution with all the features you see at LazyLazy.com, including Dressing Room, Shared Shopping, customer club module, own brand blog option and MyFashion (coming soon!) without extra charges.
- An easily served admin-site, from where the whole shop can be managed from design to product set-up.
- Direct contact with your end-users.
- A share in a major marketing package, focusing on the individual brands.
- Statistics on visitors, purchasing patterns and performance.
- A course for all interested employees in how to use the backroom/storeroom at LazyLazy.com, and all the support you need to get your shop up and running.
If you are interested in outsourcing e.g. logistics, distribution, pack shot photography, image extraction and calibrating pictures or shop design, we have drawn up a number of attractive framework agreements with suppliers within all fields and with whom we can put you in touch.

All of LazyLazy.com is based on 100% variable costs.





We went live with LazyLazy at the beginning of November 2010. Completely as agreed and in accordance with the plans. We were one of the first companies to open, and even though we were operating with an early BETA version, it took less time for us to upload the site and products to LazyLazys system than forecast. This was due to several factors, and I would particularly like to mention three: An impressive level of competence among everyone involved at LazyLazy. Very service-minded... even at 23.00 at night, when the employees transferred the goods to LazyLazys system, and finally a very user-friendly and integrateable system which considerably reduces the amount of time spent internally.
I have no hesitation in strongly recommending LazyLazy


Having experienced the fashionbusiness globally throughout the last decades via my various branded and retail positions it is fair to say that the level of innovative ambition that LazyLazy.com has is strong and rare.
Diesel, having a continous tradition of breaking the mold and being firstmovers, find it natural to join forces with LazyLazy.com in, yet again, break new ground in the field of e-tailing and social media.
From Diesels side the partnership has the potential to drive significant revenue aswell as further strengthen our position as an iconic and pioneering global brand.